Ever wondered the secret behind those irresistibly comfy pillows offered at luxury hotels ? That cloud-like softness and the ...

TBO Tek is expanding post its IPO to dominate the B2B travel space by entering new locations and adding features for travel ...

From more boutique hotels to outdoor-focused properties and all-inclusive, a look at how much hotel loyalty programs for ...

Companies often change their names to reflect new directions, mergers, or to improve their image. In India, several companies have rebranded recently. For instance, in February 2025, Zomato ...

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...

While brand-focused campaigns tended to focus on core brand pillars and product differentiators, campaigns tied to key shopping weekends and seasons included customer testimonials to drive urgency and ...

The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next three months. Marketers can use Brand+ to ...

In 2023, Marriott's acquisition of the City Express brand marked a significant milestone — its entry into the affordable midscale market. This strategic move unlocked growth potential in key ...

The hotel group has launched the Wonderful Hospitality For Your Heartfelt Smile brand campaign in Greater China. As part of the campaign, Marriott Hotels will collaborate with popular Chinese ...

Larsen & Toubro Group (L&T) also made a debut in the sector, with brand value at $7.4 billion while Bajaj Group's brand value was up 23% to $6 billion. Mahindra Group has increased its brand value by ...