Matcha tea is no longer just a Japanese tradition, but it has become a global health trend. This tea, rich in antioxidants, ...

If matcha was the bold, buzzy wellness icon for Gen Z, then Hojicha is its laid-back counterpart—calmer, cosier, and just as ...

Matcha green tea can affect your metabolism and help burn fat. Learn about the research into the metabolic effects of matcha.

Matcha, a finely ground green tea powder, offers remarkable benefits for skin health, both topically and internally. Rich in ...

We have lots of recipes for diy beauty products on our blog, since many of you are looking for more natural products w ...

From Sunday brunch menus to your daily cleanser — matcha has made a bold leap. Fueled by Instagram aesthetics and Gen Z ...

Matcha is so powerful and is full of benefits. Check out why you may want to make this green-powered drink your coffee alternative.

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling ...

In the last year, it has become increasingly difficult for people aged between 18 and 30 to log on to Instagram or TikTok and ...

UJI, Japan (Reuters) -Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data from the ...

‘We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.