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Eager to Test Threads, Marketers Are Undeterred By Meta's Brand Safety Roll Back
Despite Meta's recent decision to loosen content moderation policies and ditch third-party fact-checking-which may inspire ...
Meta’s fact-checking U-turn vindicates Lush’s decision to ditch social
Retailer Lush ditched social media several years ago. Digital officer Jack Constantine claimed the platforms were the ...
As Meta censors abortion pill providers, will mission-driven brands leave social media?
Reports of Meta hiding posts from abortion pill brands have raised concerns for mission-driven brands advertising on social ...
Meta is bringing its Reality Labs division closer to its main business, reversing some of Mark Zuckerberg's huge 2021 reorg
Meta CTO Andrew Bosworth internally announced a reorg of Reality Labs on Monday.
Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
The social-media giant’s loosening of speech restrictions is unsettling advertisers, who say a decade of efforts to protect ...
Meta Is Testing Ads on Threads. Here’s What Businesses Need to Know
As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.
‘America’s sneeze risks becoming our cold’: Creatives on Meta's decision to end fact-checking
“...the companies and agencies who hold onto their values and their business smarts will be the real winners.” ...
MM&M6d
Meta begins testing ads in Threads. Are pharma brands ready?
As such, the tech giant is conducting a limited test of ads on Threads with a small number of advertisers, allowing them to ...
Exclusive first look at Meta's Super Bowl teasers starring Chris Hemsworth and Chris Pratt
There's more to Chris Hemsworth and Chris Pratt than meets the eye — or, in this case, meets their Ray-Ban Meta glasses. The ...
Taking risks with brand safety: Meta’s decision to end fact-checking
"...traditional advertising was primarily about truth/facts and being non-offensive because there were guidelines ..." ...
Meta reveals how it plans to make money on Threads, its X competitor with 300 million users
The initial test will roll out to a small group of users in the US and Japan, where ads will appear as image posts within ...
Wall Street Journal10d
Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
Meta executives had a very different emphasis in a Jan. 17 call with advertisers. They focused on the steps brands can take to keep their ads from appearing near content they deem out of bounds ...