Gutsy move: Coca-Cola launches prebiotic soda to compete with Olipop and Poppi
Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted a loyal ...
Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop
Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over the last two decades, the popularity of prebiotic sodas has skyrocketed, as ...
Inca Kola, el alumno que superó al maestro: estrategia, marketing y legado
CASO DE ESTUDIO. Antes de vender el 50% de sus acciones a The Coca-Cola Company, la compañía peruana alcanzaba ventas anuales ...
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Las burbujas no llegan ni a PepsiCo ni a Coca-Cola, pero las ilegalidades sí
Las dos grandes embotelladoras, Coca-Cola y PepsiCo, están siguiendo las mismas líneas de negocio que implican esquivar la ...
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Pepsi Zero Sugar vs. Coke Zero Sugar: Here’s the Difference
Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste ...