The first ad ran in October 1914 and the Morton Salt girl was born. “We have no sales records from that time, so I can’t say if that campaign boosted sales,” Lauer said.

Probably no one — other than the Morton Salt Girl herself — knows better than Arlene Lefler that "When it rains, it pours." The salt company's slogan and its iconic girl-with-umbrella have ...

Even at 100 years old, the Morton Salt Girl can party and win accolades. The next few days promise to be some of the most festive and high-profle in the 100-year life of one of advertising's most ...

[+] table salt canister as part of a hometown celebration for the Morton Salt Girl's 100th Birthday on Friday, September 26, 2014. (Ross DettmanAP Images for Morton Salt, Inc.) ...

Elton and Sue Herrick made selective use of their collection of Morton Salt memorabilia in redecorating the kitchen of their Altamonte Springs house. The collection was a natural for Herrick, an ac… ...

Chicago’s own Morton Salt Girl was awarded a permanent place on the Advertising Week Walk of Fame on Madison Avenue in New York City. The brand icon, now celebrating 100 years as the symbol of ...

Salt is more than savor and Morton Salt is out to prove it with a new advertising and content campaign that seeks to expand our view ... OK Go New Video Features Morton Salt Girl. ByAdrienne Gibbs.