Here are three ways to leverage AI to ensure “the answer economy” is an integral part of your marketing strategy.

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For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

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A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable ... flexibility—or somewhere in between. In any case, most good ...

As such, we expect Pop Mart to not only introduce new products and replenish previous series of existing IPs, but also explore new IPs to diversify its revenue streams. In addition to its standard ...

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Investopedia / Paige McLaughlin Social media marketing is the ... content one of the most important ways social media marketing drives growth. Another SMM strategy that relies on the audience ...

Taylor Swift is arguably the world’s most famous female musician and also the wealthiest, with a net worth of $1.6 billion.