This Year, Mrs. Claus Is Coming To Town — And Not As Santa's Sidekick America's Santa industry has long been a male-dominated one. But, increasingly, Santa's better half is breaking loose.

Q: Mrs. Claus, what is that little piece of black hair sticking out of your cap? Mrs. Claus: Santa is so busy working and thinking up ideas for toys all the time that I do just about everything else.

Children would think of us as Santa and Mrs. Claus if we were in cheap $50 outfits from Walmart, but the parents are the ones that buy the photos, so they want something authentic-looking.

Susie Jones is Mrs. Santa Claus. It’s not just a character she plays each holiday season. Susie embodies all the Mother of Christmas stands for.

Two months ago, Mrs. Claus was the furthest thing from my cynical 43-year-old mind. ... There were hair bows, bobbed wigs and red and green jumper dresses covering white peasant blouses.

The My Body author stepped out for a festive afternoon stroll in outerwear that was so Mrs. Claus-coded. EmRata made a statement in a red-and-brown plaid wool coat that featured a large band of ...

Their journey to becoming Santa and Mrs. Claus began around 1993. ... but that Santa was “a phony” because he had fake hair and a fake beard, the child told Ken Everroad.

Mrs. Claus poses in 2012 in New York City. Five years ago, ... (Though, Arnold notes, Mr. Clauses must still must maintain authentic facial hair to enroll.) ...