An ad like this has never been done before at the Super Bowl, and the story of how it came to be is nothing short of incredible.

Eau Claire, Wisconsin's Them Coulee Boys craft a brand of Americana that blends folk, punk, bluegrass, and rock and roll.

The ad aired nationally during the second quarter and was set to a reimagined version of John Denver’s “Take Me Home, Country ...

Midway through the second quarter of Super Bowl LIX, ‘Take Me Home, Country Roads’ echoed throughout the Caesars Superdome as a “moment of unity,” and fans can be seen swaying to the official state ...

Rocket went back and forth over making its singalong live or prerecorded, Mildenhall said. The NFL initially squashed the ...

The Philadelphia Eagles got off to a good start in Super Bowl LIX against the Kansas City Chiefs, taking a 10-0 lead after a ...

A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing officer, Jonathan Mildenhall, was determined to maximize a campaign built ...

Looking to recreate the buzz from its 2016 ad, Rocket leads spectators at the Superdome into a live version of 'Take Me Home ...

Kendrick Lamar had fans across the nation amped with his Super Bowl Halftime show featuring SZA and some big surprises.

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...