Indeed, the NBA logo is now more than 50 years old, but the design has stood the test of ... the ball movement prevalent in today's game. "Basketball has changed a lot now," Siegel said.

The logo for the NBA 2K League is reminiscent of the NBA's own logo but instead of featuring a basketball player, it features the design of a basketball. Original image has been replaced.

Walter Kennedy hired Siegel’s branding agency to design a new logo for ... because the NBA’s reputation had been tarnished by many players who had taken drugs, and basketball had slipped ...

Dillingham's connection to Nike isn’t new. As a standout guard for the Kentucky Wildcats, a Nike-sponsored school, he ...