More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Nike and Skims said in a statement they’re working on an “extensive line” of apparel, footwear and accessories together under ...

Ionescu also shared with For The Win why Breanna Stewart’s leadership mattered during the Liberty’s title run, what she ...

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

USC Trojans star JuJu Watkins recently made waves on social media with a powerful message following her appearance in Nike’s highly anticipated Super Bowl ad.

The Nike Air DT Max '96 shoes Kendrick Lamar wore during his Super Bowl Halftime Show performance have gone viral this week, ...

Brittany Mahomes said she's 'crying' after an emotional post about her husband Patrick and his Kansas City Chiefs’ stunning loss in Super Bowl 2025.

South Carolina coach Dawn Staley shared the intricate details of her former player A'ja Wilson's Nike A'One signature shoe.

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

Nike is known for creating powerful commercials, and if you were among the millions watching Super Bowl LIX, you probably ...

Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad in 27 years, these tees are buzzing in the global fashion industry.