One of the most popular and recognized sports brands in the world Nike, was inspired by Niké, the Greek goddess of victory.

Among the athletes that have participated in the brainstorming sessions are Serena Williams, Sanya Richards-Ross and Chloe ...

Nike 's return to Amazon. The fundamentals and risks of investing in turnaround stories. A fitness company with a potentially brighter future. Then, Motley Fool Chief Investment Officer Andy Cross and ...

The Nike Air Zoom Spiridon was the biggest shoe at the 1997 Boston Marathon by a huge margin. It wasn’t the marathon-winning sneaker; while the winners of both the men’s and women’s races ...

Nike's brass factors in All-Star fan votes, fan engagement, the player's non-footwear endorsements and other companies' that may be marketing them. Harrison, who spearheaded the blockbuster Luka ...

Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who ...

In January 2023, Clint 419 launched a collaboration with Nike, releasing three limited ... Clint 419 is known for its use of guerilla marketing strategies. In 2021, the brand launched their ...

Guerrilla marketing involves surprising and unconventional tactics ... Ambient advertising fits within this category when it involves unique, tech-enabled ideas. Nike's "Unlimited Stadium" in the ...

Certainly, guerilla marketing stunts are not new to our industry and definitely helps to cut through the clutter. However, do these types of guerilla marketing tactics work beyond awareness and ...

Nike's success was fueled by Jordan's on-court dominance and Nike's marketing prowess. Adidas had reigned supreme for years, basking in its dominance in both casual and athletic footwear.

Ann Miller, Nike's chief legal officer, will transition into the role of executive VP of global sports marketing, reporting to CEO Elliott Hill. Just two weeks after appointing a new CEO ...