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A History of Nike and the Brand's Athlete Partnerships
Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...
Under Armour Lacks a Competitive Advantage, but Association With Global Athletics Provides a Base
Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...