Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its ...

Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark ...

Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful ...

Under Hill, the brand has amped up the promise to grow women’s.

Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock ...

The best of both worlds will come together thanks to Nike's cutting-edge technology, which keeps world-class athletes ...

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

Nike has signed a new partnership with Kim Kardashian’s shapewear company Skims to launch a new line of activewear, dubbed ...