USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

Reach out to me at [email protected]. Letters are lightly edited for clarity. On Ohio State basketball. To the editor: ...

Rutgers guard Dylan Harper took to Instagram on Wednesday to share his NIL deal with a brand worth $115.09 billion.

Ten athletic directors are taking on the biggest lift in college sports, figuring out how to enforce new rules that will come ...

Attorneys seeking approval of the $2.8 billion legal settlement for college sports pointed to nearly 102,000 athletes who ...

Count Dan Hurley among the coaches having concerns about the impact of NIL valuation on their players. The UConn coach shared his worries with reporters during Tuesday's news conference ahead of the ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the “best scorer in the world.” Rap star Nelly called Fredette “the truth.” Steve ...

The deafening cheers of thousands of fans, the relentless movement through arenas to snap photos with fans and the ... It's the first ever 'UN-NIL' deal because you can't detect the name, image ...

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...

Livvy Dunne arrived at LSU as a valued recruit with a huge social media following. Five years later, she's the NCAA's highest ...

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In Dutton's photos, there's several up close details of ... Sneakers is one of several avenues the NIL collective uses to generate revenue for student athletes. The brands have released themed ...