The Paris 2024 Olympic Games promised to be a landmark ... negatively impacting public perception of the Paris 2024 Games. Sponsors and brands associated with the Games have also voiced concern ...

A Chinese firm is set to become an Olympic partner in a boost to the International Olympic Committee after major sponsors ...

When the IOC's 100-plus members, who include billionaires, global captains of industry, federation chiefs and royalty, go to ...

Aldi has extended its sponsorship of ParalympicsGB until 2032, meaning the tie-up will span a full decade. The discounter will support athletes as they work towards the Milano-Cortina 2026 Paralympic ...

After wildfires, hosting the 2028 Olympics puts pressure on Los Angeles. A sports economist told BI the city could "break ...

He boasts a 2020 Tokyo Olympics gold and silver medal from the mixed relay and men’s individual event respectively, and at the 2024 Paris Olympics ... that New Balance sponsors the team and ...

She is the best in the world, an Olympic gold medallist, but there is one elusive title that BMX racer Saya Sakakibara is yet ...

Capgemini’s sponsorship campaign at the most recent edition of the Ryder Cup has won the inaugural Sponsorship Works Award from .

Only a few people around the world know the name Thomas Bach and even fewer can rattle off those of the seven candidates out ...

The Paris Olympic medals haven't aged well for some athletes, leading to apologies, blame-shifting, and several reputations at stake... View on euronews ...

Scheffler won the Travelers Championship in a playoff in 2024, waiting out a disruption by climate protesters on the 18th green.

LONDON, Feb. 05, 2025 (GLOBE NEWSWIRE) -- The award aims to recognise the most creative and impactful sponsorship activations in the international sports landscape ...