As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

The integration of AI tools in marketing enhances efficiency but can’t replace human creativity, empathy, and strategic ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

The implementation of Generative Artificial Intelligence (GenAI) is forecasted to boost retail productivity by 35 to 37 per ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.

Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.

Duolingo’s Duo the Owl, an internet-famous big green bird, was killed by a Cybertruck in an apparent marketing stunt ...

Hashtags like #boycott_ranveerallahbadia and #unfollow_ranveer_allahbadia trended on social media, with users urging each ...

Podcast host Ranveer Allahbadia is feeling the heat of his inappropriate remarks on comic Samay Raina’s YouTube show, India’s ...