HBO’s hit show The White Lotus has returned, leading luxury brands to jump on the hype with their marketing and content campaigns.

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

The Tsingtao brand possesses a quality brand image, and therefore commands a higher ASP, than major domestic beer brands. This places Tsingtao Brewery at a potentially more advantaged position to ...

Before presidential addresses and social media, ancient rulers used coins as a form of marketing to reach their people in ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

Artificial intelligence (AI) is revolutionizing the creative world, giving artists, illustrators, and filmmakers new tools to ...

Canva and HubSpot are partnering “to help growing businesses create on-brand content in minutes”.The announcement:HubSpot, ...

However, HubSpot is the only Canva partner that offers complete integration with Canva, allowing the Canva experience to ...

The Competition and Markets Authority (CMA) has published its final report into infant formula and follow on formula, ...

The former ‘It girl’, who co-founded the famous shoe brand, is rumoured to want her baby back. Will she be able to step back ...

In the digital-first era we are living in today, the fate of your brand relies greatly on its online presence and reputation.