AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

Canva and HubSpot are partnering “to help growing businesses create on-brand content in minutes”.The announcement:HubSpot, ...

It's easy to understand the goodwill created by supporting causes you care about, but it might not be so apparent how your ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...

NCAA's rule changes have resulted in college athletes being able to monetize their personal brands. As a result, the NIL market has experienced explosive growth. Scepter Holdings and Matchpoint are ...

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don’t come from pharmaceutical companies.

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

Discover the key differences between stock people images and custom-made photos. Learn their pros and cons, costs, customization, and when to choose which for your business.

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of ...