The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Cricket-Coca-Cola Looks to Bowl Out Pepsi in Champions Trophy Marketing Contest
KARACHI (Reuters) - Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, ...
Coca-Cola looks to bowl out Pepsi in Champions Trophy marketing contest
Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...
Galloping To Victory: Budweiser’s ‘First Delivery’ And The Legacy Of The Super Bowl Clydesdales Campaign
While this is the first time in 10 years that the Budweiser Clydesdales have been featured in the top-rated ad for the Super ...
This Vintage Tab Cola Ad Is Giving Us The Heebie-Jeebies
A lot of older advertisements can seem outdated, but a particular campaign for now-defunct Tab sugar-free cola is more than a little problematic.
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Iconic Super Bowl Commercials: From 1991's Diet Pepsi to Anna Kendrick's Barbie Dream House
Super Bowl commercials deliver just as much entertainment as the game itself! From Ray Charles’ iconic 1991 Diet Pepsi jingle ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
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‘The Little Farmer:' The Story Behind a Super Bowl Commercial That Captured Hearts and Put the Spotlight on Agriculture
The Lay's Super Bowl commercial was inspired by a real potato farmer and his family. Jeremey Pavelski says he was touched by the commercial and proud of how it showcased the work of farmers across the ...