Understanding the harmful soda ingredients present in popular beverages empowers consumers to make healthier choices. While ...

A bold flavor gamble, a nationwide backlash, and the birth of Coke Classic—meet the cola comeback fans forced into history.

While Coca-Cola still dominates the $97 billion U.S. soda market with a 19.1 percent share, Pepsi has been losing ground for decades, even as it’s tried to adapt with zero-sugar products and nostalgia ...

The name “Lahori” connects the drink to Indian culinary heritage. According to CEO Saurabh Munjal, the brand celebrates the ...

Tim Cofer has helped power Dr Pepper past Pepsi and is building the industry’s most aggressive, creative player.

Girly Pop Soda Shop is a sweet beverage company shaking up the food and drinks scene. Sugar Kisses is a new food truck that popped up at Public House.

This is to say that even major multinationals, which don't often move at lightning speed, have been able to state goals and ...

Dr Pepper has reintroduced its popular Vanilla Float flavor for a limited time. Initially launched in 2014, the seasonal ...

A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the ...

A representative case is Zero Pepsi Lemon flavor. Lee stated, “When analyzing consumer data, we found that consumers seeking zero-calorie drinks were not satisfied with the taste of the existing ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

Coca-Cola purchased Limca in 1993, and now the popular lime beverage has become a brand worth Rs 2800 crore, according to the ...