Tsu Lange Yor, the brand founded by Troye Sivan and his brother, Steele Mellet, has inked its first retail deal, with ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Steeped in nearly three centuries of perfumery expertise, Floris London makes home to an abundance of indulgent scents ...

Rashmika Mandanna has stepped into the world of entrepreneurship with the launch of her own perfume brand, Dear Diary by ...

The boutique will offer a selection of more than 400 luxury and niche fragrances, including exclusive products for the UK ...

The project has been developed in partnership with The PCA Companies, a global brand accelerator known for its work in the ...

The brand is being developed and scaled in partnership with The PCA Companies, a global brand acceleration firm that has ...

The private equity firm has signed a deal to buy the indie fragrance label, with the aim to expand its presence across ...

Rashmika Mandanna has officially entered the entrepreneurial space. The actor, known for her prominent roles across multiple ...

If you prefer your scents subtle, soft and quietly alluring, there’s no better place to look for them than in Japan.

Fragrance lovers, rejoice! TRÉVITO, a new-age perfume brand, is now officially live in India. Offering premium, long-lasting fragrances for both men and women at accessible price points. Proudly made ...

From subtle to loud personalities, these celeb-owned fragrance brands ensure your fragrance will become a signature scent ...