This is the story of how Persil became radicalised ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case ...

While Persil and Ariel have the largest market shares, there are plenty of smaller, specialist and niche brands offering fresh sheets and clean clothes with added benefits that range from eco ...

Dial®, Persil®, and Schwarzkopf® brands win U.S.A Product of the Year™ awards NORTHAMPTON, MA / ACCESS Newswire / February 14, 2025 /Product of the Year™ (POY) USA is the world's largest ...

Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

After releasing its AI ecobubble washing machine lineup earlier this year, Samsung has revealed an exclusive partnership with laundry power brands, Dirt Is Good (Persil) and Comfort. Initiated by ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Accessible QR codes are now on packaging for Unilever brands Persil capsules and Ultimate Liquids in the UK. Zappar partnered with Unilever and collaborated with The Royal National Institute of ...

Dial®, Persil®, and Schwarzkopf® brands win U.S.A Product of the Year awards NORTHAMPTON, MA / / February 14, 2025 / Product of the Year (POY) USA is the world's largest consumer-voted ...