Creator Sports Capital, co-founded by former YouTube executive Benjamin Grubbs, is leading the funding round, which includes Manning’s Omaha Productions and 50 other investors, according to the company. Good Good Golf will use the money to build a management team, invest in live events and expand its lineup of golf products.

Good Good Golf, the golf, media and lifestyle brand, announced a $45 million funding round led by Creator Sports Capital, a newly formed investment firm founded by Benjamin Grubbs and Brian Kabot. The round includes participation from Peyton Manning’s Omaha Productions,

Good Good Golf, a media and lifestyle company that started out on YouTube, raised $45 million in funding from investors including Peyton Manning.