Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

Meet Molly Biwer, the new chief marketing officer of Emory Healthcare. With a wealth of experience and creative approach, she's set to elevate the organization.

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...

Private equity (PE) is the fastest-growing malignancy of the American healthcare system. In your new position as secretary of ...

Washington University's Olin School of Business is trying to streamline communication between people who specialize in health ...