After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
NBC Washington8d
Poppi sent vending machines to influencers — and it majorly backfired
“As our beloved community has always been at the forefront of the poppi brand, these machines will be rolling out to them via events, social giveaways & nominations in the weeks to come,” the ...
San Antonio Express-News10d
Texas-based Poppi responds to backlash from influencer vending machines
Ellsworth says Poppi plans to bring the vending machines to marketing events, community pop-ups and giveaways, which she says was always part of the plan. The decision comes as the egg industry ...
Today9d
Poppi sent vending machines to influencers — and it majorly backfired
Ahead of its Super Bowl commercial’s debut, Poppi sent vending machines to influencers, sparking backlash. Now, former fans are buying Olipop instead. The influencers posted videos about these ...