In the 2025 ranking, Apple retained its No.1 position for the fourth year in a row with a brand value of USD 1.3 trillion. Google, Microsoft, Amazon, and NVIDIA followed in the top five.

The first clothing brand to make 100% organic denim, Kuyichi Pure Goods also uses fabric scraps in their garments to reduce the amount of waste they send to the landfill. On their website ...

I call it "me too" positioning. In every B2B software market I follow, there are at least two companies making the same claim. In the business intelligence (BI) market (see perceptual map below), no ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Once you know how to determine your competitors' positioning, you can use a technique I call "perceptual mapping" to see how a particular company is positioned relative to its competitors. This is my ...

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Small clothing retailers, wholesalers and manufacturers primarily focus on demographics, personalities and needs when segmenting their markets. This allows them to better reach non-buying ...

Dylan Mulvaney has been promoting luxury clothing brand Versace in social media posts, roughly two years after the transgender influencer's controversial partnership with Bud Light financially ...

Ghanaian fashion designer, Jude Dontoh, has advised thriving Ghanaian fashion designers to collaborate with the right fashion brands if they want a successful career. In an interview with GhanaWeb ...

Thankfully, though, there are a growing number of eco-minded clothing brands that are looking to reduce their impact on the planet by choosing responsibly sourced materials, cutting their carbon ...

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