Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product. "Product is king." "All people really care about is the product." "Price and product—that's ...

Typical responsibilities include: • Brand Management ... A product marketer bridges the gap between customer needs and product development, acting as both advocate and strategist.

You have invested time, effort, and resources into developing a new product, and you are proud of it! Now, the next challenge is making sure your target audience knows about it. The market today is ...

The consensus: Maintaining a successful brand is so much more than having a good product. You have to situate yourself in the cultural conversation; from there, people will start paying attention.

Moda Guild aims to provide an innovative, cost-effective solution, allowing brands to accelerate their go-to-market strategies, reduce operational burdens, and focus on long-term growth. At the heart ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

While Rivian might be known for electric pickup trucks and SUVs, the manufacturer has been quietly developing e-bikes for ...

The eight-figure investment from Encore Consumer Capital allows LYS Beauty to expand on inclusive product development and ...

Lief Labs, a premier formulation and product development innovator and manufacturer of dietary supplements, has announced the ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...