From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

Highlight your product’s unique selling points and key differentiators to clearly convey its value and how it stands out from ...

Gentle yet effective, Bubble's Magic Melt cleanser is able to break down oil, dirt, and the most stubborn makeup (my ...

The AI-assisted creation of a plant-based Kraft macaroni & cheese has become a classic example. Kraft Heinz was so impressed ...

Cosmetic chemist Ron Robinson is part of the team at recently acquired beauty brand Rhode. According to Beauty Matter, ...

Genesis Products' “UltraFoil by Genesis” video marketing campaign has earned a Silver Award for Best Video Series, Products & Services for Social Video and a Bronze Award for Best Campaign in Social ...

Launching a product as a startup demands more than innovation. It requires clarity, intention, and a structured approach to product development. Without a strong foundation of design principles, your ...

Developing the right price point was ... process from start to finish and are incredibly proud of the product,” she said. Co-branding provides brands with different use cases for their products ...

L'Objet founder and creative director Elad Yifrach explains how he built his brand and led his company through 20 years of ...

The agriculture brand Huichang Duhao in Huichang county, Jiangxi province, has surpassed 1 billion yuan ($139 million) in ...

After calling out big food brands for falsely claiming that their products were healthy, Himatsingka is ready for the next ...

ELF Beauty has acquired Hailey Bieber’s skincare and makeup brand, Rhode, for US$800 million at closing, allowing the brands’ ...