Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Sometimes known as promo gifts, giveaways or “swag,” promotional products are customized merchandise intended to publicize the university or a specific department, service, event or initiative. They ...

The key to success in the promotional products marketing industry is not to manufacture and print the promotional items yourself, but to simply market these items and enlist the services of ...

Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...