Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

In the digital world, the key to standing out is high-quality, visually appealing content that captures attention and tells a ...

In new research, Duan and McCombs Professor of Marketing Vijay Mahajan offer clues for physical stores about how, when, and what types of push notifications work best to drive foot traffic. Most ...

What Happened: Instead of airing a Super Bowl commercial, the restaurant and coffee giant introduced "Starbucks Monday." The ...

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

Data-driven marketing is more accessible today than ever. A marketer or retail business owner can research and find proven ...

What if your money could work for you? That’s the power of passive income – earning money with minimal ongoing effort after ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...