Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, and Gmail, including support for YouTube Shorts. The updates aim to improve ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

Google is set to air 51 different commercials during the Super Bowl—50 regional spots in 50 states to promote small businesses that use its AI for work, along with a national sp ...

But in Google Workspace's first Super Bowl commercial, AI plays a supporting role to 50 small business owners, who take center stage in their own individual ads. That’s right-th ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...