Ice baths are a popular wellness trend. People believe they reduce inflammation and muscle soreness. Celebrities promote this therapy. Hotels and companies now offer ice bath experiences.

NCR embraces ice baths: a chilling trend for physical and mental rejuvenation. Regular ice bath workshop attendees can stay in the ice tubs for close to 15 minutes (pics: @houseoflightandabundance ...

However, a growing body of research, coupled with anecdotal evidence, suggests that regular ice baths can offer a surprising array of mental and physical health benefits. And the best part?

Bemused commuters have taken to social media after spotting a man taking an ice bath outside a bus stop in London. With a heatwave and sunny weather sweeping the UK, it appears the balmy ...

André Belibi Eloumou endures over 4 hours in ice to break a world record and raise autism awareness in honour of his daughter ...

The "lobotomobile" crisscrossed America in the 1960s teaching about lobotomies. This dark period in psychiatric history holds ...

At True North Classical Academy in Miami, the athletic staff is taking no chances -- using ice baths, heat index monitors and mandatory water breaks to protect student-athletes from extreme ...