Dick Clark Productions has hired Nick Terranova as senior vp brand partnerships at the company.

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

Founded in 2019, Living Vogue quickly made a name for itself with a bold, modern approach to real estate marketing and a high ...

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

The corporate affairs specialist writes about why brands must lean into social impact—or risk irrelevance.

The adtech and martech industries are experiencing rapid evolution, driven by advancements in data analytics, artificial ...

That same year, Ogilvy secured the Global Network of the Year title at the London International Awards (LIA) for the fourth ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

Unilever is back in the DTC-buying business as it nears a takeover of sustainable deodorant brand Wild. Its last attempt at ...

LIDL is selling some seriously cheap kitchen staples, including posh Le Creuset dupes at a fraction of the cost of the real ...

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...