When every brand plays by the same rules, creative solutions become the only way to get a competitive advantage within your ...

British Gas introduced brand characters, the Things, in its latest campaign, which its marketing boss says is a fluent device ...

Bringing together expert voices and employee ambassadors can be an effective way to build a consistent and authentic brand ...

TikTok’s unveil ‘Brand Consideration’ across Australia and New Zealand, a new advertising tool enabling brands to identify ...

Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year ...

ROSHN hits $1 billion in brand value, becoming Saudi Arabia’s most valuable real estate developer in under five years. ROSHN ...

Joelle Haddad unpacks the meaning of world-building — showing how lasting brand worlds emerge when strategy and creativity ...

Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

How Agentic AI is redefining marketing workflows. Discover how autonomous software agents are transforming traditional ...

Once a hushed topic, lingerie shopping in India has become more open and informed. Zivame’s consistent marketing and ...

At a panel discussion on day 1 of the Goafest 2025, some of India’s leading voices reflected upon how younger generations ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...