This is the sixth of 12 columns on AI and work, which will appear the second Sunday of each month, from September through August. Last month’s column provided ...

News influencers are reshaping media by providing real-time updates, building trust, and engaging younger audiences, challenging traditional news outlets.

The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...