It doesn’t make sense to use aversive methods like shock and prong collars in dog training—not even as a so-called “last ...

Everyday human behavior is guided and shaped by the search for rewards. This includes eating tasty meals, drinking something ...

What if your brain had a built-in map—not of places, but of possible futures? Researchers at the Champalimaud Foundation (CF) ...

Your brain processes the pleasure of everyday behaviors like eating and drinking similarly to the pleasure of using drugs.

Contrary to the popular saying, rules aren't meant to be broken, as they are foundational to society and exist to uphold ...

Perks to incentivize a child to practice or play can create fun associations. Sport psychologists agree, however, that not ...

Always reward a pet's good behavior with treats, praise, or playtime to encourage repeat actions. Remember to limit training and not over do it to keep your pet engaged and avoid frustration. During ...

They will happily take money and reward incentives ... the work produced by an employee with a strong work ethic is good. Not only is work presented in a neat an professional manner, but it ...

Veterinarians at the Marion duPont Scott Equine Medical Center were able to help Stanley bounce back thanks to prompt ...

The next time your dog lunges for something on the sidewalk, it might not just be gross, it could be dangerous. Poisoning is ...

He said companies with greater employee engagement are also more productive and more profitable with less turnover and less ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...