From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox Arise Crossover has a new place in Dragon City for people to go to, ... They even used the Dragon Balls as the icon for the city on the map!

Like a Dragon is the next franchise to do such a thing within the universe. The reveal comes from Geek Out, who noted on their site that this is indeed a “licensed experience,” which means ...