Today we continue our conversation with Roger L. Martin (Read Part 1 here), Thinkers50’s 2017 #1 management thinker. Roger is a trusted strategy advisor to the CEOs of companies worldwide ...

Strategy involves placing a bet on a desired outcome—often shaped by uncertain customer behavior—and building a logical, testable theory for how the company will achieve competitive advantage.

Planning is comforting but it’s a terrible way to make strategy, says Roger Martin, former dean of the Rotman School of Management at the University of Toronto. In contrast, setting strategy ...

What are the downsides for businesses that pursue efficiency at all costs? Strategy expert Roger Martin warns that an obsession with efficiency gains in U.S. companies has come with many social ...

How to make smart choices when values clash by Roger L. Martin and Martin Reeves Almost everything about business today is political, in the sense that it requires consideration of a wide range of ...