This is THE drop, perfume aficionados! Issey Miyake is making a splash this year with not one, but two new fragrances inspired by the raw beauty and rhythm of the ocean. Say hello to L’Eau D’Issey Eau ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Mancera is a brand that constantly comes up in the "beast mode" fragrance conversation, and it seems the brand doesn't mind ...

Users on X (formerly known as Twitter) post their faces alongside the fragrance that supposedly defines them. The side-by-side format—”the face / the perfume”—pairs personality with perfume. It led to ...

I dug through TikTok and polled editors and family members to find the most popular cologne gifts for your guy this year, ...

I tested dozens of fragrances to bring you the best rose perfumes of 2025. Shop faves from top brands like Byredo and Kayali, or budget finds starting at £25.

Steve Madden, the American fashion brand, and Parlux have launched Rose Goldie Eau de Parfum, a new floral-ambery fragrance.

This obsession recently led me to the most fabulous adventure in the South of France, courtesy of Matiere Premiere. There, I ...

After first exploring body fragrances in its early years, the brand is now launching a new collection of eau de parfum. "We ...

The original Lancôme La Vie Est Belle is categorised as a floral fruity gourmand, so it's perfect for anyone who loves a ...

Think about your favorite piece of clothing—the one that makes you feel most like yourself. Your perfume should work the same ...