PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Cherry, peach, pear, and berry perfumes are trending, but Alexis Grugeon, senior perfumer at Givaudan, says tropical and ...

Sophia Loren famously wore Emanuel Ungaro’s sensual rose creation, Diva. Even Rihanna’s rumored go-to scent (prior to her own Fenty perfume launch, of course), By Killian’s Love, Don’t Be ...

Bath and Body Works' affordable scents have always been a great entry point into fragrance for burgeoning beauty lovers, as I ...

The flowers have long been used to make rose water to wash the walls of the Kaaba at the Grand Mosque in Mecca, and perfumes ...

Puig said on Monday that sales rose 7.5 per cent like-for-like in the first quarter of 2025, reaching €1.2 billion. It’s a ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Regardless of how old you are, this effervescent perfume spans generations. It makes for a wonderful entryway perfume, thanks ...

The hills of Taif, Saudi Arabia, turn pink in spring with the blooming of roses used for perfume. But erratic weather is ...

After decades spent pruning thorny bushes and working arduous harvests, Khalaf Allah al-Talhi has perfected the art of ...

Bond No.9 Nomad brings a bold blend of fruity rose to the men's fragrance game. But is it really worth the high price tag?

Mona Kattan exclusively talks to H! Fashion about her fragrance empire and how to be a successful women in business ...