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In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

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The best golf ... of logo-adorned polos and caps, but the coolest clothing the brand sells are the wild-style tees that would never make it past the dress code at your local country club.

With more than 50 million redeemed miles under her belt, Becky Pokora is a rewards travel expert. She's been writing about credit cards and reward travel since 2011 with articles on Forbes Advisor ...

The Korn Ferry trademark is also a registered trademark, and is used in the Korn Ferry Tour logo with permission.

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"I thought he just impacted the game in a lot of ways," Scheyer said. "Of course, his numbers aren't going to wow you or anything. I didn't put him back in the game, so that's part of it.