B2B industries and high-ticket consumer sectors, sales cycles are anything but short. Unlike quick transactional models, where a customer might convert after a single interaction, long sales cycles ...

Revenue no longer lives in a single department or system. It’s the result of a company that listens, learns and executes ...

Like Sales, Marketing is responsible for managing a predictable, reliable demand-generation pipeline with a plan that ultimately ... the cost to maintain the contact, the conversion number, and the ...

Westlake Chemical Partners' primary strength is its long-term, 95% fixed-margin ethylene agreement with WLK. Find out why ...

Salesforce 's announced acquisition of Informatica. Why investors may be underrating the growth of 5G. Then, Motley Fool ...

Q1 2025 Earnings Call Transcript May 29, 2025 Bath & Body Works, Inc. beats earnings expectations. Reported EPS is $0.49, ...

Coke-branded beverage products and Femsa’s retail services (convenience stores, drugstores, and gas stations) build differentiation on quality and consumer experience, not on price-competitiveness, ...

Today, winning over clients and gaining their trust matter more in a crowded B2B marketplace. Mixing design, strategy and ...

A simple way to calculate marketing ROI is by measuring the percentage increase in sales relative to marketing expenditure. First, subtract the marketing costs from growth in sales and then divide it ...

Sales culture loves hustle. But hustle without recovery isn't impressive. It's unsustainable. Your team can’t stay on fire if ...

Unisys turned to Intentsify, taking an intent-driven approach to revolutionize the company’s sales and marketing efforts.

News of KKR’s $42 billion loan pipeline comes after the firm raised more than $850 million in February for its Opportunistic ...