Another show, “A Full Saturday Night,” launched in late 2021 with mukbang YouTuber Heebab alongside celebrities Park Myung-soo and Noh Sa-yeon, enjoyed brief success but ended in July last year.

Mukbang (muhk-bahng) is a Korean term that literally translates to “eating broadcasts”. People known as mukbangers eat large amounts of food in front of a camera that’s streaming to the ...