Embrace values-driven segmentation and remain authentic in the face of social and political complexities. The post How to ...

Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns.

SEGMENTATION BASES In order successfully to implement a market segmentation strategy, a business must employ market research techniques to find patterns of similarity among customer preferences in ...

In today’s dynamic supply chain landscape, inventory management is too often reactive, addressed only when problems arise.

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Brands are struggling to navigate the modest fashion market amid political tensions and growing Islamophobia. We speak to ...

From segmentation to personalization: The next frontier There’s a growing convergence between segmentation and personalization—but too often, this convergence is misunderstood.

Adding value-based segmentation on top of a balanced portfolio strategy will uncover those targets where the most significant growth potential exists.

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.