Age has long been the default lens for client segmentation in financial services. It’s familiar, straightforward and usually ...

The partnership will see Redington work with Illumio to evolve its channel strategy, drive partner enablement, and accelerate ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Iterable launches AI query summary powered by Amazon Bedrock to simplify segmentation and boost campaign performance for marketers.

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers and ultimately provides a basis for clear and ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

DataMasters’ automotive mailing list platform has received major upgrades, highlighting the increasing value of data-driven ...

To create truly impactful content, organizations must learn to leverage AI technology and tap into the true customer ...

The fusion of AI, cloud computing, and marketing has created a new era of personalization, offering unprecedented ...

Market segmentation is the process of dividing consumers into different categories based on distinguishing characteristics. The impetus behind market segmentation is that it helps retailers ...