A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and *soo* pretty. Sephora I use this blush on a daily basis, and it's everything ...

There’s a perfect red lipstick ... hydrating, but have a tendency to smudge or fade more quickly. A glossy finish has lots of shine and shimmer, but generally won’t last as long as either a ...

Everyone wants to feel special on Valentine's Day, whether you're hitting the town, having a candlelit dinner at home or just ...

Brides – and brides-to-be – on team Vogue share the skincare and make-up products they couldn’t be without, from mattifying ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

It’s that time of the month again, and honestly, all the products that I try throughout the month, feel like they now make more sense, because hello, it’s the real test for them now. While the ...

A hydrated base is crucial for achieving cloud skin. Well-hydrated skin appears plump, smooth, and prepped for make-up to glide on seamlessly. Choose lightweight moisturisers that deliver a powerful ...

A gorgeous Valentine’s Day makeup look is the perfect finishing touch to your date-night outfit. While you can find plenty of ...

If you want the effects of a longwear lipstick and the finish of a glittery gloss, opt for one of the newer shimmer shades of ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Meet Verdoie, a new luxury Parisian beauty brand that puts mushrooms in the forefront of its formulas. This moisturizing ...