We think chair and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

In an advertisement for e.l.f. Cosmetics, Jennifer Coolidge sat in front of a vanity packed with beauty products, wearing a ...

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.

The problem, as most retailers and brands know, is that simply placing products on shelves is no guarantee of sales success — ...

Selestia Beauty is a makeup brand created “for goddesses by goddesses.” Founded upon the timeless splendor of Italian art and ...

Health experts have taken notice and spoken out about the physical harm that skin care products, which are marketed to young girls, can cause.

Amika will continue to disrupt and drive innovative product development while maintaining connections with stylists in ...

Sol de Janeiro is an American skincare and fragrance brand, founded in 2015 by Heela Yang, a former beauty industry marketing ...

ULTA continues to underperform in comparable/ net sales performance compared to ELF and LVMH owned Sephora, despite the recently raised FY2024 guidance.

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of ...