The legendary Taylor Swift comes out with iconic songs and iconic looks. But if there’s one thing that’s equally iconic than ...

After much deliberation, the Sephora Collection cream lip stain in Always Red ... explaining that the beloved M.A.C shade’s bright blue-red pigment, velvety matte finish, and long-lasting ...

Everyone wants to feel special on Valentine's Day, whether you're hitting the town, having a candlelit dinner at home or just ...

Just in time for Valentine's Day, Sephora has a ton of curated sets of makeup, skin care and more that offer great deals on a ...

Brides – and brides-to-be – on team Vogue share the skincare and make-up products they couldn’t be without, from mattifying ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

A hydrated base is crucial for achieving cloud skin. Well-hydrated skin appears plump, smooth, and prepped for make-up to glide on seamlessly. Choose lightweight moisturisers that deliver a powerful ...

There are those of us who are likely to show up to this year's Super Bowl party wearing pajamas (like me), and those of us who will actually be looking to impress people. For the latter, perhaps a ...

Long-lasting lipstick is formulated to stay put for up to 24 hours. Unlike regular lipstick, it won’t transfer stubborn ...

Quad Squad 3.0 from Milagro Beauty The Milagro Beauty Quad Squad 3.0 is a must-have for lipstick enthusiasts, featuring four gorgeous shades in one sleek case. Perfect for creating versatile looks, ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

A gorgeous Valentine’s Day makeup look is the perfect finishing touch to your date-night outfit. While you can find plenty of ...