Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

A struggling startup with branding that feels cold and distant may find that incorporating warm, inviting colours leads to ...

As a result, on 4 April 1975, Microsoft was born. Soon after, the company secured a deal to provide the operating system for ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true ...

This isn't just a facelift; it's a revolution of your brand's identity. And the stakes? Sky-high. You're not just modifying a logo; you're redefining your ... can tank even the titans of industry.

Distinctiveness, on the other hand, ensures your brand is instantly recognizable through consistent and memorable assets. These can include logos ... of a classic Coca-Cola bottle or Google ...

Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight. Here's what makes it so special.