Enterprise resource planning (ERP) projects are more likely to fail if a data strategy is not central to your ERP roadmap.

Customer experience is key for an OEMs success which is why Mazda, has recently been ensuring its training approach is of the ...

You're going to feel like a super spy wearing these bracelets that are secretly hair ties and rocking this chic work tote ...

Artificial intelligence (AI) has become a cornerstone of modern marketing strategies, offering unprecedented opportunities ...

Khurram Sheikh; Chairman of the Board, Chief Executive Officer, Founder, Interim Chief Financial Officer; CXApp Inc. Joy ...

Q4 2025 Earnings Conference Call May 20, 2025 5:00 AM ET. Company Participants. Margherita Della Valle - Group Chief Executive O ...

Boston Scientific Corporation ( NYSE: BSX) Bank of America’s 2025 Health Care Conference May 13, 2025 11:00 AM ET Daniel Brennan - EVP & CFO Joe Fitzgerald - EVP & Group President, Cardiology ...

but not all of them will be relevant to your customer journey map. Different touchpoints typically go with different phases of the customer journey. For example, social media interactions are more ...

It’s for this reason that the most successful customer journey mapping exercises are those that go well beyond cursory evaluations. They dive deeper, studying the customer journey at a much more ...